“Longevity will be one of the greatest drivers of innovation in the next 100 years.”
Joseph Coughlin, Director, MIT Age Lab
“A BABY BORN IN 2017 CAN EXPECT TO LIVE TO OVER 100 YEARS OLD.”
Human Mortality Database, 2018.
The Australia-wide, collaborative CRC Longevity brings together industry, government and researchers to deliver deep insights that drive innovation in new services, products and policies for older Australians. It will be guided by the needs and wants of individuals and communities, providing industry and government with hard evidence to support investment, and lead to approximately $33 billion in annual economic opportunity by 2030, increasing GDP, exports and growth in high value employment for Australians, and positioning Australia as a leader in the global longevity economy.
Traditional assumptions about the 65th birthday are a roadblock to Australia’s future economic growth and sustainability. The complete lack of appropriate services and products illustrates that industry and government didn’t see the longevity bonus coming and is ready for disruption. CRC Longevity will disrupt and deliver employment, productivity, and products and services – and will position Australia as a global leader. CRC Longevity will disrupt the birthday that changes everything.
The CRC Longevity will deliver economic and business growth by focusing on three key areas: employment and job creation; productivity; and new products and services.